Definitions for "Better Business Bureau"
a not-for-profit self-regulatory organization established and supported by the business community, with local bureaus located in cities throughout the United States; its mission is to control and promote fair and ethical advertising and selling practices. Local bureaus offer a variety of services such as providing reports on firms to consumers before they make purchases, helping to resolve disputes between consumers and firms, and investigating advertising and selling practices when a consumer files a complaint against a firm. Sometimes forwards complaints to the National Advertising Division (NAD) for evaluation. See Council of Better Business Bureaus (CBBB) and National Advertising Division (NAD).
A national member organization that uses codes of ethics, news alerts, databases, and other programs to maintain a high level of trust between businesses and the public.
a self-regulatory coalition of businesses working for consumer protection. They seek to encourage ethical business practices.