A card distributed with an advertising piece. The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser. The recipient uses it to respond to an offer (which may simply be an offer to provide more information) made by the advertiser. (Abbreviation: BRC) Contributed by: MarcommWise Staff

A pre-addressed response card with postage prepaid.

A specially formatted postcard that businesses provide to customers and/or prospects to enable an easier response. These cards may be used only by Business Reply Mail permit; First Class postage and a surcharge per piece ($.10) are paid by the addressee instead of the sender.

A pre-addressed, postpaid card typically used to generate response to an offer.