Definitions for "Customer Capital"
The value of an organization's relationships with its customers including the intangible loyalty of its customers to the company or a product, based on reputation, purchasing patterns, or the customers' ability to pay.
The total value derived from relationships with a customer, or customers.
the value of an organization's relationships with the people with whom it does business, or the value of its [the companies] franchise, its ongoing relationships with the people or organizations to which it sells. ()