Definitions for "Flighting"
The period during which an advertiser runs their advertising (less than 52 weeks) as opposed to continuous advertising. Periodic waves of advertising, separated by periods of total inactivity.
The process with a hiatus in the middle for a period of time. Then the running of an advertising flight continues with the scheduled flight.
The scheduling of advertising for a period of time, followed by a hiatus, then another "flight" of advertising.
Keywords:  augers, helix, digging, spiral, barrel
The spiral (helix) of steel which is wound around the center tube (barrel) of the auger. It "augers" the soil from the hole while digging.
A timetabling process by which trains with similar operating characteristics are run in close sucession to make better use of capacity