Definitions for "Marketing Automation"
A subset of customer relationship management (CRM) functions that focuses on the definition, scheduling and tracking of marketing campaigns. It includes the identification of target markets, advertising delivery, budget definition, results analysis and other related activities.
Software tools that help marketing. They include lead management, campaign management, and data mining.
Software applications designed to aid in marketing by automating many of the processes that are normally manually performed. These solutions often add new marketing capabilities not available in a traditional marketing environment such as eDMs, or they can automate existing processes such as lead and campaign management. Marketing Automation is a main component of CRM software.
Keywords:  math, symbols