Definitions for "Playing Field"
Areas reserved or maintained as outdoor playing space principally for organised pitch sports (football, cricket, rugby and hockey).
the circumstances under which competition occurs; "the government's objective is to insure a genuinely level playing field for American industry and commerce in Europe"
a piece of land prepared for playing a game; "the home crowd cheered when Princeton took the field"
Keywords:  brand, expressing, space, exists, way
Another way of expressing the Market Space in which the brand exists.