Definitions for "Rich media"
Keywords:  shockwave, banner, applet, media, flash
An Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applet (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it.
Rich media is by providing media that exceeds simple images by utilizing programs such as: Flash, Shockwave, Video clips and more. Rich media generally allows interactivity or some sort of special effect.
An ad developed with advanced multimedia technologies such as scripts (for example, HTML, CGI, JavaScript, and Java), animation and video (such as Shockwave, Shockwave Flash, RealVideo and Enliven), or audio (such as RealAudio). Rich media can only be implemented by using enhanced HTML tags (frames, the iframe-layer/ilayer combination, or the iframe-JavaScript combination). Rich media were previously called enhanced creatives. Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than text or regular HTML email-format messages. Some mailers also consider transactional email "rich".