(Run-of-Network) - the scheduling of Internet advertising whereby an ad network positions ads across the sites it represents at its own discretion, according to available inventor. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM.
A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms such as Latitude90 handle run-of-network insertion orders in such a way as to optimize results for the buyer consistent with higher priority ad commitments.
A way to buy advertising space across an entire network of sites, with minimal or no targeting. Since the ad can potentially appear anywhere on any of the sites, RON campaigns are generally offered at a lower CPM than a campaign targeted to a particular site or section of a site.
Run of Network. This type of ad is placed to run on all sites within a network of site. This is a less expensive method of advertising since the ad is not targeted.
Run of Network. Refers to banner advertising that runs across a network of sites or microsites.
Run of Network. Large advertising brokers such as Burst or Double click can sell ads across the entire network of member sites.
RON stands for run of network. Your advertisements are placed throughout a network of sites.
Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network.
Run of network. Ad buying option where ad placements appear on any pages on websites within an ad network.
Run of Network. Option that allows the placement of ads throughout one ad network.