a drug that selectively blocks one estrogen receptor but allows the other receptors at specific sites to function normally with estrogen; raloxifene is an example of a SERM- it blocks the ER in the breast and uterine tissue but allows the ER in bone tissue to be operative

selective estrogen receptor modulator

Selective estrogen receptor modulators. A class of drugs used in the treatment of osteoporosis; they mimic the effect of estrogen but in a tissueselective manner.

Search Engine Reputation Management. The act of monitoring, addressing or mitigating undesirable results for relevant terms in search engine results. Techniques include generating new content and creating posts on existing content. For more information, visit Anvil’s article: Search Engine Reputation Management: The New PR.

Structured Entity Relationship Model