It is the sum of investment in facilities and investment in government assets.

An estimate of the amount of money needed by a franchisee to start a business, including the initial fee, the working capital, and the cost to set up the business which may include site build-out, equipment, inventory, marketing and advertising, and most (but not necessarily all) items considered necessary to create a fully operational business.

This may include the Initial Investment plus any required inventory, advertising or equipment purchases.