the manner with which an affiliate program tracks referred sales, leads or clicks. In most cases a "cookie" is involved.

The way in which PartyPartners tracks your referred player activity to your Affiliate account, thereby allowing us to produce accurate accruals.

the way that a program tracks referred sales, leads or clicks. The most common are by using a unique web address (URL) for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant's software. Some programs also use cookies for tracking.