1. A unique browser (as identified by cookie) that visits (accesses) a website. 2. A single email address. See also visit, visitor.
An individual visitor to a Web site. Tracking unique users is important in ascertaining the success of a given Web site because it indicates how many different visitors access the site, as opposed to the number of hits—visits by the same or different individuals—the site receives. Also called: unique visitor.
an individual visitor to Salon's network
A unique visitor your Web site. You can determine unique users by assigning a different cookie to each visitor, then checking the cookie during each visit to your site.
If a site says it has 5 million hits a year; that can include 250 people visiting 20,000 times each. If they say they have 400,000 unique users you know that there were 400,000 different people.
A/K/A Unique Visitor. A single individual website visitor. Visitors (or users) can visit multiple pages within a site. An important indicator of the success of a website in drawing "traffic." The Internet Broadcasting "network" of local websites, in which Hearst-Argyle is a partner, regularly attracts more than 10 million monthly unique users, placing it among the top national news-and-information web providers as measured by Nielsen. The other common measurement of website traffic is pageviews. Common abbreviation is "UVs."
One person. When talking about the number of unique users to a web site over a specific time frame, this counts each user once, no matter how many times they may return. A website that has the same 1,000 users returning every day will have 30,000 user sessions in a month, but only 1,000 unique users for that month. This statistic is a good measure of site popularity.
unique individual or browser which has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out robots. See iab.net for ad campaign measurement guidelines.
One individual user to a site. This user may visit once or return often, but will still count as one unique user.
A single individual website visitor. Visitors (or users) can visit multiple pages within a site. Unique users are important because it is an indication of success of a website. If you have high visitor counts, but relatively low page per user counts, that indicates that people are not finding your site attractive enough to set and read through it. On the other hand, if you have low visitor counts and very high page per user counts, that is an indication your site is providing good information to people and you should do a better job a promotion. High page per user counts indicate good site potential, while low page per user counts indicate you need to rework the site with more content or better displays.
A single visitor to a site as identified by registration information.
A unique visitor to your Web site. Probably the best indicator of site traffic.
According to IFABC Global Web Standards, a unique user is "An IP address plus a further identifier. Sites may use User Agent, Cookie and/or Registration ID."
