Definitions for "Cash cows"
in the BCG matrix, the strategic business units with a high market share in low-growth industries and a strong competitive position in mature industries. p. 351
A term used in the Boston Group Matrix. Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment. They need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars.
Products which enjoy a high market share, in a low growth market and that generate large cash inflows. The owner of the product milks the revenues from this cash generator to finance other products within its portfolio.