Heloise (born Kiah Michelle Cruse on April 15, 1951 in Waco, Texas, current name Poncé Kiah Marchelle Heloise Cruse Evans) is an American writer, author, speaker, specializing in lifestyle hints, including consumer issues, pets, travel, food, home improvement, and health. Heloise's father was in the Air Force, and like many military brats she moved frequently.