Definitions for "Introductory Rate"
A temporary, low interest rate offered on a credit card in order to attract customers. This low rate usually lasts for about six months before converting to a normal fixed or variable rate. With some offers, the introductory rate can be revoked or terminated early if you make a late payment or violate some other terms of the account. Shop for a credit card with a low introductory rate online.
An introductory rate can save you money on a credit card or mortgage More ISA - ISA Financial Glossary More
A special promotional rate for consumers applying for and being accepted for a particular credit card for the first time.