Extra yarns running I the warp direction through a woven fabric to increase the fabric's strength and weight.

Extra yarns, usually jute, running lengthwise through the back of woven carpet, to increase bulk, weight, and thickness of the fabric.

An advertising piece that accompanies a billing statement or is placed in shopping bags.

Printed advertising enclosures placed in other media, e.g., newspapers, merchandise packages, and mailings for other products.