Definitions for "Brand recognition"
a level of brand familiarity, in which the consumer knows the brand and, generally, has an idea of its features and what it can do; see brand rejection, brand nonrecognition, brand preference, and brand insistence.
Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.
Brand recognition is the customers' ability to confirm prior exposure/knowledge of a brand when shown or asked explicitly about the brand (also referred to as aided or prompted awareness).