This is a meta tag which should contain a description of the contents of the web page. Some search engines display this text as the summary of the web page in their Results pages, although others prefer to use some of the text which is visible on the web page. Previously this tag was used extensively as part of the Search Engine Optimisation of web pages but fewer search engines now use this though it is coming back into fashion as part of their ranking criteria. It is still recommended to include one.
The META description tag allows website authors to provide the Search Engines with a predefined description tag that you would would like to display in the Search Engines Results Page (SERP's).
A HTML tag that describes what the webpage is about.
A tag that contains a brief description of a web site or an individual web page. Some search engines display this text in the results of search. Not all search engines will read this tag.
Tag appearing on the header of a web page which describes the content and purpose of the page. See description tag.
A tag on a web page, located in the heading source code, that has a basic description of the site to help search engines rank it accordingly. However, not all engines use them.
An html tag placed in a website to provide a description of the website for search engine listings. Not all search engines use this tag in their listings.
Meta tag that allows the webmaster to give a brief description of the page. Few SEARCH ENGINES use the tag for RANKING purposes.
Contains description of web page as shown in a search engines result page.
Allows page authors to state how they would like their pages described when listed by search engines. Not all search engines use the tag in their algorithmic formulas.
The Meta Description Tag contains a short paragraph describing the content of a web page. Search engine results generally use this tag’s content as the text snippet under the link if it contains the keyword of the search. A search engine’s crawler will also use the Meta Description Tag to deduce the topic of the page.
Hold the description of the content found on the page.
The description meta tag is a general description of what is contained in your web page. Some search engines (not all) display the content of the description tag below your title in the list of results.
This meta tag allows pages to provide descriptions to search engines.
The tag present in the header of a web page which is used to provide a short description of the contents of the page. Some search engines will display the text present in the Meta Description Tag when the page appears in the results of a search. Including keywords in the Meta Description Tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description Tag.
The DESCRIPTION tag allows the author to write a summary about the web page that sometimes will be displayed under the TITLE in search engine results.
The description meta tag is used to descibe the web page in a brief and succint manner. The meta description tag appears between the HEAD.../HEAD tags and look similar to the example below: meta name="description" content="Offers web design services in New York City area, and provides webmaster resources such as webmaster forums, webmaster directory, programming scripts, and webmaster articles." You can see this information by doing "View Source" from your web browser. This data is written like a marketing statement and should clearly communicate the purpose of the page. For SEO purpose, the meta description tag should contain your key words and key phrases. Ideally, the meta description tag should be around 170 characters (with spaces). Depending on the search engine, additional characters over 170 may be truncated. The description is visible on the SERP with engines that support this tag (some search engines, like Google, use a copy snippet for the description).