A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors.
The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
A forecast of a firm's unit and dollar sales for some future period; it is generally based on recent sales trends plus forecasts of the economic prospects for the nation, region, industry, and so forth.
a mental model of the quantity, rate, and mix of products or services your business expects to sell
a projection of the expected customer demand for products or services at a specific company, for a specific time horizon, and with certain underlying assumptions
a prediction of what sales will be achieved over a given period, anything from a week to a year. Sales managers require sales people to forecast, in order to provide data to production, purchasing, and other functions whose activities need to be planned to meet sales demand. Sales forecasts are also an essential performance quantifier which feeds into the overall business plan for any organization. Due to the traditionally unreliable and optimistic nature of sales-department forecasts it is entirely normal for the sum of all individual sales persons' sales annual forecast to grossly exceed what the business genuinely plans to sell.
The sales an organisation expects to achieve in a particular period of time.
The level of sales a single organization expects to achieve based on a chosen marketing strategy and assumed competitive environment.
the amount of a product that the company actually expects to sell during a specific period at a specific level of marketing activities (694)