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Definitions for
"Account planning"
Keywords:
scope
,
promotions
,
retail
,
lays
,
review
A manufacturer's business review for retail accounts that lays out the timing and scope for product promotions, deals and allowances for a coming year.
fmi.org
Keywords:
discipline
,
advertising
,
brings
,
consumer
,
planning
"Account Planning is the discipline that brings the consumer into the process of developing advertising.
en.wikipedia.org