The public relations or advertising agency staff assigned to a specific client, generally consisting of various members, and often including an account director, account manager, senior account executive/account executive, and account assistants.

The team of agency staff assigned to a client programme. Generally consists of various members drawn from board director (overall strategy and top level advice); account director (team management and quality control); account manager (day-to-day programme management); senior account executive/account executive (execution of most day-to-day activities); and account assistant (research and admin support).