(Hillbilly characters) A category of stock design matchcovers whose back contained "five laugh-provoking subjects" of Hillbilly Humor. The artist was Martin Garrity, who was published first by the Chicago Match Co. in 1948, and then by a number of match book companies later on. These designs were usually on the back of the matchcover, while the advertisement was on the front. Also spelled Hillbillies. (See Stock Designs).