Multiple channel undertaking

A cable television network originally devoted to music videos, later to include general entertainment programming for young adults. MTV2, an MTV spinoff, is the new home for music videos. Digital cable channel MTV Jams concentrates on R&B and hip-hop music. MTV Desi is intended for South-Asian Americans. mtvU is for its college audiences.

MTV (Music Television) is an American cable television network based in . Launched on August 1, 1981, the original purpose of the channel was to show music videos, as well as other music news and events. Today, MTV broadcasts a variety of music, pop culture, youth culture, and reality television shows aimed at adolescents and young adults.

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