Definitions for "Perceived"
detected by instinct or inference rather than by recognized perceptual cues; "the felt presence of an intruder"; "a sensed presence in the room raised goosebumps on her arms"; "a perceived threat"
detected by means of the senses; "a perceived difference in temperature"
how something is seen or regarded by someone, usually by the prospect or customer, irrespective of what is believed or presented by the seller, ie what it really means to the customer.
what you think based on actions, dress, appearance, etc. Your perception is your opinion; it is not always fact.