sometimes referred to as HTML media, rich media is a type of medium that uses more sophisticated solutions to produce more prominent and effective advertising. Example are: Image Maps, Shockwave/Flash, or Pop-Ups. Sometimes referred to as HTML banners because they HTML code.
The term describing a broad range of digital interactive media. Rich media can be downloadable or may be embedded in a webpage. If downloadable, it can be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft Media Player, or Apple's QuickTime, among others.
new media that offers an enhanced experience relative to older, mainstream formats.
A term used to describe the integration of dynamic content—graphics, animation, video and audio—with real-time voice. A term similar to the term “multimedia.” [Source: SnowShore Networks
Term used to describe the next generation in Internet advertising. Extremely bandwidth intensive, rich media employs visual and audio techniques not previously seen or heard through regular banners. The ultimate effect is much closer to a television or radio ad, rather than a stoic newspaper ad. Studies have shown rich media to be more effective than banner advertising.
General term for content on a Web page that features Internet technology such as RealAudio, animated applets or other interactive programs. Also called multimedia.
Technologies that enhance interaction, multimedia and transaction activity between users and the ad or Web content. Examples include HTML, Java, video, audio, Flash and more.
Media such as streaming video and audio, MP3, 3D animations etc.
Refers to advertising that utilizes new technology such as Flash, Java applets, streaming video and interactivity.
Web applications that offer a more interactive, animated online experience; examples including Flash and Shockwave.
Banners or other types of interactive media that use movement or interaction, including Flash, video, or HTML.
A type of advertisement that includes richer graphics, audio, video or interactivity. Some popular types of rich media advertisements are created with DHTML, Shockwave & Flash.
Loosely defined, any use of web technology that incorporates streaming video, audio or animation.
Is a term for advanced technology of Internet ads, such as streaming video, applets that allows user interaction and special effects.
A type of advertisement technology that often includes richer graphics, audio or video within the advertisement. Unlike static or animated GIF banner advertisements, rich media advertisements often enable users to interact with the banner without leaving the page on which it appears. Some popular types of rich media banners are created with HTML, Shockwave & Flash.
Ads that include animation, audio, video, or even a form submitted back to the advertisers website.
Typically, a web site or banner ads that use technology more advanced than standard GIF animation.
E-mail messages that deliver a mix of sound, video and/or animation.
Media technology that has been either developed or enhanced to deliver interaction, multimedia, expanded creative space or transaction functionality.
Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual banner ad. Today, the term is often used for banner ads with popup menus that let the visitor select a particular page to link to on the advertiser's site. Rich media ads are generally more challenging to create and to serve. Some early studies have shown that rich media ads tend to be more effective than ordinary animated banner ads.
An Internet advertising term for a Web page that uses graphical technologies such as streaming video, audio files or other similar technology to create an interactive atmosphere with viewers.
On the Web, the term "rich media" differentiates an ad from those created solely with static graphics or simple animations. A rich media ad can include fill-in forms, more complex animations, sound and other devices to capture attention and stimulate interaction. Contributed by: MarcommWise Staff
A term used to describe enhanced technology online ad format that usually incorporates animation, sound, video, and/or interactivity.
A general term used to describe advances in online creative that take advantage of enhanced sensory features such as HTML ads, animation, audio, and video. Rich media takes many different digital file forms. The serving of rich media creative can require more bandwidth and software modifications for older systems. Rich media creative will become more useful as user bandwidth increases. Search Engine Marketing (SEM): This is similar to SEO and also includes pay per click marketing, paid inclusion, and anything that drives traffic to sites by use of search engines. Search Engine Optimization (SEO): This is a method used by site designers and content writers to create their site in such a way that it is very search engine friendly. It is most commonly used to improve rankings within the search engines.
Term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
A type of Internet advertisement that allows for more interaction than a simple click. It may incorporate a useable dropdown menu, radio buttons, or even...
Technology that helps create advertising containing perceptual or interactive elements that are more elaborate than the usual banner ad. Examples of rich media are ads those that contain pop-up menus, streaming audio or video, interactive games, or entire registration forms within the creative itself. Rich media ads are generally more challenging to create and to serve, but tend to generate a higher click-through rate than ordinary static or animated banner ads.
Rich media is a type of advertisement technology that often includes richer graphics, audio or video within the advertisement.
A special effect added to an online advertisement such as color, styling, or even audio and video elements.
Rich media refers to media on the web that offers an enhanced, interactive experience. VRML for 3 D, Macromedia Flash and Shockwave would be good examples of languages for rich media. The Rich Media SIG is a good resource for emerging technologies. Rich media is often used for banner advertisements, for homepage's and for e-mail communications. It is important, however, for designers considering the use of rich media, to understand the audience they are designing for, and make sure the audience has access to the information being conveyed via the rich media (browsers do not have many rich media technologies built into their viewing capabilities, therefore plug-ins are required).
Refers to advanced internet technology involving interactivity, animation, or other special effects.
Interactive multimedia presentations on Internet direct mail, banner ads and Web pages.
Ultimate buzz phrase. Innovative media that create an immersive environment and deeper experience online. Must offer self-navigation and interactivity. Incorporate “full-on mouse events”: advanced Flash animation, graphics that expand on mouseover, 360-degree images, downloaded applets that require instant response, a cursor that changes according to task, software that adapts to input, streaming sound and video that play only when requested. Gauge successful rich media by the strength of their impact, and your ability to recall the experience.
Rich media is a term for technical specifications which can support pictures, video, audio, animation and user interactivity.
Method of communication that incorporates animation, sound, video, and/or interactivity; can be used either singularly or in combination with the following technologies: streaming media, sound, Flash, and with programming languages such as Java, Javascript, and DHTML. (Source: IAB)
Enhanced technology online ad format that can include video, animation and sound.
Elements in a web page that contain animation, video or sound. Some popular formats commonly considered rich media include Macromedia Flash and Shockwave.
Interactive multimedia that attracts and holds the attention of internet users.
One step above Animated GIFs that are created for enhanced interaction between users and the ad. Compelling multimedia technologies, for instance, include HTML, Java, Javascript, Flash, Shockwave, and the use of Pop-Ups. Users clicking within banner ads lead to more time spent with the banner and the marketing message. File size is a concern (if there's too much to download, the viewer may go away before the ad is done downloading).
Text content that also includes a combination of formatting commands for page layout, graphics, audio, video and animation. Rich media requires more bandwidth and storage space than ordinary text.
The inclusion of expansive graphics, animation, audio, and/or video on the Web site or in an online advertisement.
Ad advertising that uses more advanced technology than your standard GIF animation, it can include Flash, Shockwave, pull-down menus, search boxes, streaming video, applets that allow for interactivity and other special effect ads. Remember, browsers do not have many rich media technologies built into their viewing capabilities, so a viewer need a plug-in.
Incorporates animation, sound, video and/or interactivity deployed via standard Web and wireless applications including e-mail, Web design, banners, buttons and interstitials.
Media that has been enhanced with animation or video. Rich media ads are animated, and often streamed, so that they appear more like television commercials, as opposed to ads containing static images and text. They can be embedded in Web pages and inserted into or between video clips. Using SMIL, they can be streamed concurrent to audio programming.
online advertisement technology that allows richer graphics, audio or video within the advertisement, often enabling users to interact with the banner without leaving the page on which it appears
A method of communication that incorporates animation, sound, video, and/or interactivity. Search Engine A keyword searchable database of links to Web sites categorized by content and formatted to appeal to specific or general markets and user groups.
This is a new media format mostly for ad banners that is dynamic and interactive.
Term describing advanced technology used in graphic design, going beyond static images or animated GIFs. Rich media can include streaming video, programming that allows for user interaction, and special effects.
Rich media generally refers to Internet advertising or content that can include video, audio, fill-in forms, pull-down menus, and other files that are larger than traditional HTML and graphic banners.