A person sent into a business location to act in the role of a customer to evaluate business and/or employee performance. A type of observational research.
a guest who checks into the hotel and evaluates its services, unbeknownst to the hotel staff
an individual who enters a place of business posing as a regular customer, but with the intention of observing and evaluating the performance of the sales personnel, cashiers and the company's service
an individual who visits a place of business, posing as a customer for the purpose of gathering information needed for the evaluation of all areas of the business operation
a person that visits your branch or the branch of your competitor in order to create a genuine customer experience that can be documented and reported
a person who pretends to be a regular customer but is really a spy
a person who visits an establishment, posing as a customer, to evaluate the level of customer service
Someone who is asked to visit a restaurant and evaluate its performance