Definitions for "Personalization"
Using continually adjusted user profiles to match content or services to individuals. Personalization includes determining a user's interest based on his or her preferences or behavior, constructing business rules to select relevant content based on those preferences or behaviors, and presenting the content to the user in an integrated, cohesive format. [Go to source
The tailoring of a product, communication or service to an individual customer, or segment of customers, by using knowledge of that customer or segment. Personalization takes four primary forms:• Content personalization — dynamically altering editorial content within a Web page or e-mail message at the request of a customer, or by the design of the enterprise.• Offer personalization — matching sales and marketing offers against customer profile information to determine which offers and channels are most likely to generate responses.• Product and price personalization — tailoring product features or configurations to customers' individual needs, or developing multiple pricing strategies based on customer, corporate and product variables.• Service personalization — demonstrating the enterprise's memory of the customer through personalized service interactions.
web site that uses information collected from the customer to provide content that is specific to the individual (p. 38)
The process of initializing a card with data that ties it uniquely to a given cardholder and account.
Printing encoding and programming a card with data specific to an individual cardholder.
Process during which a smart card is modified to contain the information for one person. Graphical personalization modifies the visual aspect of the card Electrical personalization modifies the information in the card's chip.
The practice of writing the email to make the recipient feel that it is more personal and was sent with him or her in mind. This might include using the recipient's name in the salutation or subject line, referring to previous purchases or correspondence, or offering recommendations based on previous buying patterns.
The practice of building an email such that the recipient feels it is a more personal experience. Personalization can include a number of things, such as mail merging a name into the subject line, referring to previous purchases, or more dynamic content based on demographic fields.
This is when an e-mail promotion uses the recipient's name or address or other unique data in order to increase click-through and conversion rates. The use of personalization within an e-mail can dramatically enhance response.
Printing variable personal information, such as names and addresses
Using/printing personal information, such as a first or last name, in a direct mail campaign. See Variable Imaging
The completion of a ketubah text to include the names of the wedding couple, the date and the location of the wedding. The information is completed to match the existing ketubah text.
The inclusion of personal references – such as a name, chart or image – in targeted communications delivered in hardcopy or electronic format.
Keywords:  efforts, letter, marketing, site, web
The process of including personal references in marketing efforts, such as a Web site or a letter.