Definitions for "Affinity Cards"
Credit cards issued by major banks and sponsored by other companies such as airlines, automakers, and department stores or nonprofit organizations such as alumni associations or charities. The issuer and the company or group co-market the cards and share in the revenue that is generated. See co-branded cards.
Offered by non-financial organizations. The organization approaches its members and affinity card gives holders of the card a special discount from the non-financial organization. The organization receives the loyalty of its members who choose to use the card and a small fee from the credit card company itself.
A standard bank credit card issued in conjunction with some charitable, political, or other sponsoring non-profit organization; these cares are a source of revenue to the sponsoring group since they normally earn a small percentage of all retail transactions.