or Equal Specification means a Specification which uses one or more manufacturer's names or catalogue numbers to describe the standard of quality, performance, and other characteristics needed to meet University requirements, and which provides for the submission of equivalent Goods or Services.
The brand name (trademark) of a drug is coined by the manufacturer in agreement with the regulating agencies, unlike the generic name which indicates its active ingredients. For example, celecoxib is the generic name for the drug whose brand name is Celebrex. The brand name starts with a capital letter but the generic name does not. Several brand name drugs can have the same generic name if they contain the same active ingredient. Thus, Motrin and Aleve are both brand names for the generic drug ibuprofen.
The popular vernacular for a lingual trademark, typically used in conjunction with goods. Thus, even though a brand name is always a trademark, a trademark is not always a brand name, since a trademark may be a sound, a color or product packaging, etc.
A name or symbol used to identify a seller's goods or services, and to differentiate them from those of competitors. Because a brand identifies a product's or service's source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand. Branding dates back to ancient times, when names or marks appeared on such goods as bricks, pots, ointments and metals. In medieval Europe, trade guilds used brands to provide quality assurance for customers and legal protection for manufacturers.
A name in English or French, whether or not it includes the name of a manufacturer, corporation, partnership or individual () that is used to distinguish the natural health product; and () under which a natural health product is sold or advertised.
A brand name is a device (monitor, set-top-box, or other) that is manufactured by a well known company. Many devices are made by a generic third party and sold under another name which does not represent the actual manufacturer of the product.