Definitions for "Generic brand"
a brand that indicates only the type of product and is not associated with a particular company
a product without a brand name. Generic goods often cost less than brand name items because the seller did not spend money on advertising. There may be differences in quality. Corn flakes, catsup and orange juice are available as generics.
indicates only the product category and does not include the company name or other identifying terms (267)
Keywords:  cohesiveness, goods, group
Goods Group Cohesiveness