Quantitative research measuring brand name recognition for a particular company, product or product line. This is often accompanied by brand equity analysis, including brand perception, brand momentum, and market share.

A measure of how readily members of a target audience remember the brand and recall its promise.

Brand awareness is a common measure of marketing communications effectiveness. Brand awareness is measured as the proportion of target customers which has prior knowledge of the brand. It is measured by two distinct measures; brand recognition and brand recall. Brand recognition is the customers' ability to confirm prior exposure/knowledge of a brand when shown or asked explicitly about the brand (also referred to as aided or prompted awareness). Brand recall is the customers' ability to retrieve a brand from memory when given the product category but not mentioning of the brand (also referred to as spontaneous or unaided awareness).

Consumers' awareness of a product's or service's name and its attributes.

The proportion of target customers that recall a brand. Realisation by a consumer of the existance and availability of a particular product. Brand awareness is a common measure of marketing communications effectiveness. Unaided awareness is spontaneous; aided or prompted awareness is when the name is recognised among others that are listed or identified.

The likelihood that a particular brand will be thought of and recognized (favorably) when consumers think of the product category in which the brand operates.

The consumer's ability to identify a manufacturer's or retailer's brand in sufficient detail to distinguish it from other brands.

A qualitative measure of marketing performance that determines whether a company's brands capture the attention of their target markets. p. 748

the extent to which people are familiar with your product, company or brand.