Definitions for "Consumer behavior"
research that focuses on psychographics, e.g. the criteria for segmenting consumers by life-style, attitudes, beliefs, values, personality, and buying motives.
study of how people make decisions about the purchase and use of products and services (p. 169)
The behavior of the consumer or decision maker in the market place of products and services. Library user behavior is often captured in library literature under use studies.
Involves the process by which people determine whether, what, when, where, how, from whom, and how often to purchase goods and services.
Corporate advertising Cumulative Frequency Distribution