The management of groups of products that are interchangeable or substitutable, in meeting customer needs as opposed to the traditional concentration on individual products and brands.
Category Management is a retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
A key component of efficient consumer response (ECR) in which each product category operates as a strategic business unit that must fulfill company objectives as well as consumer needs. Category management is dependent on strategic alliances among suppliers and retailers and technologically driven information streams, such as point-of-sale data.
A systematic, disciplined approach to managing a product category as a strategic business unit.
Market-oriented process management for a specific group of waggons, product groups (categories) and relevant customer target groups focussing on joint initiatives by industry and trade. Groups of merchandise as strategic business units, customized optimization
A relationship-oriented technique that some firms, especially supermarkets, are beginning to use to improve shelf-space productivity.
The management of a product category as a strategic business unit. Managing profits and sales for an entire category of product, rather than individual items or brands can encourage longer term thinking and increase profitability.
is an area in the Zope Management Interface (ZMI), in which categories can be defined and edited.
A variation of organising by products whereby marketers are responsible for categories of product lines or categories of distributors. p. 725
The management of product categories as strategic business units. The practice empowers a category manager with full responsibility for the assortment decisions, inventory levels, shelf-space allocation, promotions and buying. With this authority and responsibility, the category manager is able to judge more accurately the consumer buying patterns, product sales and market trends of that category.
is a distributor/supplier process of managing food and beverage categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
