the combination of what the marketer makes available to the consumer in an attempt to provide need-satisfying benefits; the products, services, information, as well as the experiences the consumer will gain from acquisition of the offering. See value proposition.
What a company offers for sale to customers. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. The name and brand of the product are also part of the offering.