A convention at which advertising agencies or related companies show and compare products and ideas. Companies frequently underwrite elaborate displays, receptions, presentations and giveaways for trade shows in their industry.
a gathering of companies with similar products or companies with different products serving the same markets, to showcase their latest offerings, meet customers, learn new trends and identify new prospects.
a stage-setting event in which firms present their products or services to prospective customers in a pre-formatted setting (usually a booth of a certain size which is located adjacent to other potential suppliers)
an industry-specific exhibition at which manufacturers, dealers, existing and potential buyers, industry members, media representatives, and other interested parties assemble for displays, demonstrations, dialogue, checking out state-of-the-art developments, making contacts, engaging in sales transactions, and conducting other business; especially important in business-to-business marketing. Considered a trade sales promotion activity. See trade sales promotion.
A show containing booths and displays, geared toward a certain segment of the corporate world or their buyers. Talent are hired as spokespersons and/or host/ess to attract attention to the display or perform a show or speech informing a prospective client about the display and products. Also called Convention work. Host/ess, narrators, actors, actresses and specialty act rates are available upon request.