the process of developing and promoting differences between one's products and all similar products
the effort by firms to produce goods that are slightly different from other types of goods.
What makes your product different from those of your competitors (eg you supply better quality, or more timely, searches).
Making a product that is slightly different from the products of competing firms. (p. 336)
The process of convincing the potential customer that a company's product differs significantly and in some superior way to that of other products seeking to meet customer needs within the same market segment.
Marketers attempt to have their product perceived by the consumer as different from other, similar products.
the fact that similar products (like breakfast cereals or soft drinks) are perceived to differ from one another and thus are imperfect substitutes
refers to how a firm will try to make their product seem different from those of their competitors through such things as style, shape, size, color, texture, quality, location packaging, advertising, and service
Making a product appear different and superior to a similar product being offered by competitors.
In marketing, product differentiation is the modification of a product to make it more attractive to the target market. This involves differentiating it from competitors' products as well as one's own product offerings. In economics, successful product differentiation leads to monopolistic competition and is inconsistent with the conditions for perfect competition, which include the requirement that the products of competing firms should be perfect substitutes.