The process by which custom-designed products are offered to the more consumers at ever lower prices.
the need for production systems to be more flexible and capable of producing in small amounts and have the ability to customize for market segments. Page 277
the adaptation of mass production, process & information technologies, and management strategies to increase customization for individual customers
A system of production stressing the production of small lots of customized goods as opposed to large volumes of standardized products.
when a business gives its customers the opportunity to tailor its products or services to the customer's specifications
The creation of a high-volume product with large variety so that a customer may specify his or her exact model out of a large volume of possible end items, while manufacturing cost is low because of the large volume. An example is a personal computer order in which the customer may specify processor speed, memory size, hard disk size and speed, removable storage device characteristics, and many other options when PCs are assembled on one line and at a low cost.
A system that stresses production of small lots of customized goods rather than large volumes of standardized products.
A system that provides an individual visitor to your web site with information customized to his needs.
Taking a mass produced product and “customizing” for a target group or individual. Examples would be computer screen-savers or ordering specific features for an automobile.
The use of technology, such as the internet, to deliver customized services on a mass basis. This results in giving each customer whatever they ask for.
the manufacturing one-of-a-kind products with the same efficiency and cost-effectiveness as mass production
A process whereby small lots of individualized parts or products are produced. The opposite of mass production whereby large numbers of identical parts or products are produced.
The cost-efficient mass production of goods and services in lot sizes of one or just a few at a time. Mass customization is not the same as customization. Customization involves the production of a product from scratch to a customized specification, whereas mass customization is really the assembly of a product or the rendering of a service from pre-configured modules or components.
Mass customization is to be distinguished from mass production. Mass production follows the "one-size-fits-all" model. Unique customer needs are more or less ignored. Mass customization implies more advanced management and marketing techniques for ordering, manufacturing and delivering relatively customized products to unique customer segments. Mass customization meets and satisfies special needs much better by delivering relatively customized products to common-interest customer groups.
The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.
Mass customization, in marketing, manufacturing, and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.
