Definitions for "mass customization"
Keywords:  custom, lot, savers, product, volume
Mass production of goods with differing individual specifications through the...
For those who get tired of making decisions on every detail of a product, this form of packaging can be a relief.
a process of large-volume production that offers specific design choices for customers (p. 70)
The ability to cater to a “market of one,” printing tailored to an audience of one specific individual.
The ability to personalize information distributed to large groups. Source: e-Texas