Large discount chains with powerful buying power and efficiencies of scale.
A retailer, such as a mass merchandiser or a pet food superstore, able to undercut prices of most competitors because of high-volume sales.
A store with a narrow focus of specialization able to deliver product at a lower price than more broad-lined retailers and that undercuts competition in a market area, e.g., Toys "R" Us, pet food superstores.
Discount retailer offering a comprehensive assortment in one category of products and thereby dominating the category in the customers' eyes. Also called category specialist.
a similar scale store that specializes in a particular product line
a store that is powerfully focused on one type of merchandise
National retail chain that is dominant in its product category - usually by offering an extensive selection at low prices--to the point of putting smaller players out of business.
Large national retail chain store specializing in one category of products (such such as hardware or electronics). Category killers buy and sell in huge volumes and can overwhelm both smaller and more diverse competitors. Examples are Toys R Us, Home Depot and Crown Books.
Category killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer will eliminate almost all market entities, whether real or virtual. Many existing firms will leave the industry, thereby increasing the industry's concentration ratio.
