activities directed towards facilitating and expediting exchanges between industrial markets and industrial producers (154)
marketing programs and activities aimed at individuals and organizations who purchase products and services for use in the production of other products for purposes of resale. Commonly called business marketing or B2B. See business marketing and consumer marketing.
The marketing of goods and services that are used as inputs to a production process. Thus, demand for industrial goods and services is derived from the demand for the goods or services which they are used to produce.