A distribution strategy whereby a producer attempts to sell its products or services in as many retail outlets as possible within a geographical area without exclusivity.
Takes place when suppliers sell through as many retailers as possible. This arrangement usually maximizes suppliers' sales; and it enables retailers to offer many brands and product versions.
Distributing a product to as many retail outlets as possible.
Distributing a product through a wide variety of outlets.
The use of all available outlets for distributing a product. p. 363
Market coverage in which all available outlets are used for distributing a product. p. 307
The stocking of their product in as many outlets as possible.