A competitive factor that reduces a product's sales, such as the debut of a competing brand.
The diminishing of a product's sales or potential sales due to competitive factors such as the introduction of another, competing brand, i.e., rather than bringing in additional sales dollars, some of those sales are split between the old and the new item.
A reduction in sales volume, sales revenue, or market share of an existing store location as a result of the introduction of a new store by the same company within or in close proximity to the trade area of the original store. In some cases, cannibalization is used generically to describe the negative impact of the introduction of ANY store, company owned or competitor, on a particular store. Applies to: Trade Area Analysis, Site Selection
Cannibalization is the term used for the undesirable tradeoff where sales of a new product or service decrease sales from existing products or services and minimize or detract from the total revenue contribution of the organization.
Decreased in sales of one or more products in a line, when a new product is released.
Occurs when a new product takes some of its market share from its owner's existing products, in effect cannibalizing other planned revenue.
When the demand for a new product arises at least in part by eroding demand for (sales of) a current product the firm markets.