A company's percentage of its industry's total sales.

The percentage of the total sales of a given type of product or service that are attributable to a given company. see also market, share.

The percentage of total sales represented by an individual manufacturer/importer, make or nameplate.

is the percentage of sales a company captures for a particular product line, i.e., the percentage of total industry sales that a particular company controls within a given market.

The part of the market potential that a MCO has captured; usually market share is expressed as a percentage of the market potential.

The percentage of sales of a particular company or product. The proportion of the market served by one participant.

A company's sales of a product or set of products to a set of customers, expressed as a percentage of total sales of all such products to such customers.

Dissemination of market share and ranking information to member firms.

It indicates the percentage of total sales represented by an individual manufacturer or importer. Mechanic Installed Market (MIL)- It is the maintenance and repair of vehicles done by a mechanic or professional at a service outlet.

The percent of a given market sold to or owned by a company out of the whole as a result of its success in marketing effectiveness, product characteristics, pricing, cost, delivery time, quality and many other factors. Market share is affected by the type of industry and number of competitors, and can indicate the stage of a product's life cycle (introduction, growth, maturity, decline).

is the percentage of sales of a specific product category that are accounted for by one brand. Brand shares can be expressed in terms of the sales value or the volume of units sold.

A measure, usually a percentage, of how dominant a company is in its industry. It is expressed as a company's revenues, sometimes for a specific product or service, compared to the industry's overall revenues for similar products or services.

Also called share. A firm's market share is the proportion of the market which it serves, expressed in financial terms. For example, "Toyota had a 25% share of the passenger vehicle market in Japan in 2001." Audience share is different, because it's based on time spent listening, not on money. For print media share usually means share of readership.

The company's sales in a product line versus total industry sales in that product category.

the share of the market companies have according to their generated volume of sales, shown as a percentage.

the percentage of a specific market segment that is dominated or controlled by a player in that market. In the online brokerage market segment, for example, 27.4 percent of all online investors are customers of Charles Schwab & Co., while only 3.3 percent are customers of Discover Brokerage (as of the fourth quarter, 1998).

The proportion of sales in a product market that is help by an individual brand of that product.

The proportionate share of retail sales captured by each firm in a particular industry. A simple estimate of market share is derived by dividing industry retail sales by the number of firms in the industry.

The proportion of the total market that is using a particular organisation's product.

A proportion of the total sales/use in a market obtained by a given facility or chain.

A company's market share is the percentage of any of its markets that it holds. Companies will often discount their products in order to saturate the marketplace with them and thereby gain a bigger market share.

Airline market share based on number of tickets sold

A portion of the total market that a company is able to obtain with its products.

Share of one producer of a certain product of the entire market.

The amount of money spent by consumers on a company's brand as compared to the total amount spent by consumers on all competing brands.

Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company.

A company's share of total sales in a given category of product in a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).

The percentage of the total market that a business lists as "its" customers. For example, if there are 1000 patients known to have a specific ailment, and the organization lists 100 of them among those it treats, the business would have 10% of the market share for that particular kind of patient.

The percentage or portion of a given market accounted for by any one seller. For example, let's say that there are three companies in Columbus, Ohio that sell bungee jumping equipment and supplies - Bungees 'R Us, Bungee-A-Rama and Bungee World. Out of total annual industry-wide sales in Columbus of $1 million last year, Bungees 'R Us accounted for $250,000, Bungee-A-Rama accounted for $400,000 and Bungee World accounted for the remaining $350,000. Using this information, we can see that Bungees 'R Us has a 25% market share ($250,000/$1,000,000), Bungee-A-Rama has a 40% market share and Bungee World has a 35% market share. High market share is a strong indicator of market power, an important factor in antitrust cases.

The percentage of the total market for a product/service category that has been captured by a particular product/service or by a company that offers multiple products/services in that category. In the latter case, the company may choose to look at share on both an individual product/service basis and on a company-wide basis. Share can be calculated either on a unit basis (i.e., If a company sells 1 million units in a total market of 10 million units, it has a 10 percent share) or on a revenue basis (i.e., If a company sells $1 million worth of widgets in a $10 million market, it has a 10% share). Obviously, if a company is able to command a higher price for its product/service than its competitors, it would show a higher market share when calculated on a revenue basis than on a unit basis. Market share numbers can vary greatly depending on how the market is defined. For example, a company may have a 1 percent share of the "widget" market, 15 percent of the "sports widget market", 45 percent of the "luxury sports widget market" and 85% of a particular geograpically defined luxury sports widget market.

Percentage of total market owned by your firm.( Back to the top)

Market share refers to a brand's share of the total sales of all products within the product category in which the brand competes. Market share is determined by dividing a brand's sales volume by the total category sales volume.

That part of the market potential that an HMO or a medical group has captured. Market share is usually expressed as a percentage of the market potential.

The proportion of the total estimate d available market that the sales of a product or product s of an enterprise represent. [D02718] RMW

Is the percentage of already captured market against totally available market.  Relates to: Trade Area Analysis

The overall amount of the market from which a brand benefits and owns

The percentage of the total sales in the market that a given company generates.

A company's sales expressed as a percentage of the sales for the total industry.

A company's percentage of the total sales volume generated by all competitors in given market.

Market share is the total sales of an organization divided by the sales of the market they serve.

The percentage of a product category's sales, in terms of dollars or units, obtained by a brand, line, or company.

How much of the total market (100%) a company, product or brand of product or brand of product attracts.

the percentage of a category or segment's retail sales obtained by one brand or company. Colgate market shares are based on value share data provided primarily by ACNielsen. Global or regional shares are a weighted average of markets where Colgate competes and purchases third-party syndicated data.

It is the percentage of a product / service category’s sales that is captured by a particular product, brand or company.

the percentage of the total sales (from all sources) of a service or product represented by the sales made by your enterprise. i.e. your sales divided by total sales

This reflects the performance of a business in relation to its competitors by calculating the extent of total market sales the organisation obtains.

A company sales in a market as compared to the total sales in that market. For example, General Motors share of the U.S. market has decreased from 50% in the 1960's to its present market share of 25% - 30%. To Top

The percentage of total industry sales that is made up by a particular company's individual sales.

The actual portion of current market demand that a company or product achieves.

A company's sales in a product area as a percent of the total market sales in that area.

Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.