Cross-selling is when additional products and/or services are offered to the customer in order to meet specific needs associated with the original service request.

Encouraging current customers to buy products and services offered by the company that they are currently not aware of or purchasing. Typically part of a strategy to expand Share of Wallet or Share of Customer. For example, an insurance company might use a marketing communication to introduce its 401(k) investors to a new variable annuity product.

The strategy of promoting additional products to current customers, often based on their past purchases. Cross-selling is designed to achieve incremental sales by deepening the customer's relationship with the company and decreasing the likelihood of the customer switching to a competitor.

The technique used by telephone representatives to sell an additional product or service while engaged in a customer contact.

Showing an e-commerce customer other goods related to those already chosen. For example, someone who has chosen a laptop computer could be shown cases and other accessories relevant to that model. This is a merchandising technique supported by EDO Retail

Cross-Selling can be defined as the sale of additional products to existing customers. In other words, cross-selling is the attempt to use existing customer relationships to sell additional products. In a broader sense cross-selling includes as well the effort to sell products with higher cross margins to a customer (up-selling).

Encouraging existing customers to buy other products and services (as opposed to buying more of what they bought before). Contributed by: MarcommWise Staff

Using a customer’s buying history to select them for related offers, e.g. a car alarm for new car buyers.

Selling related goods and services to a customer

Selling a new product to existing customers. IXI’s Investyles and WealthComplete coding data allow clients to identify opportunities for cross-selling among existing customers with money to spend.( Back to the top)

Is a marketing strategy to get customers to order additional products from other categories. Return Top

a way to increase sales to the same customer (who has bought a product) by introducing other products in your product range.

Encouraging customers to buy additional products, often items that complement past purchases.

Using a customerâ€(tm)s buying history to select them for relevant secondary offers from a company, e.g. car alarms for new car buyers.

The practice of placing products that are linked together in the consumer’s mind next to each other on a retailer’s shelves; for example, the bacon next to the eggs, or the ties next to the shirts. Also, the attempt to sell one product to a customer who has already bought something completely different from the same seller – when a bank that gave you a loan attempts to sell you insurance as well.

Using a customer's buying history to select them for related offers, e.g. an offer on fish bait for someone who has purchased a new fishing rod.

The strategy of using an existing customer base for one product as prospective customers for other products.

Identifying a customer's needs for additional financial products while selling a primary financial product.

Cross-selling is the strategy of selling other products to a customer who has already purchased (or signaled their intention to purchase) a product from the vendor. Cross-selling is designed to increase the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.