An individual or business which only sells one company's (or group's) products (such as life assurance) making no pretence of offering independent advice on all the products available in the market place. It is important to check whether the individual or business is tied or an Independent Financial Advisor (IFA) before making a purchase because an IFA is free to recommend any company's products and therefore offer a wider choice.
A company sales person (or direct sales person) who promotes the products of his employer only, the company he or she is 'tied' to. They cannot search the whole market for the best product as an Independent Adviser can. Under the rules of the Financial Services Act they must make their status clear to the interviewee or applicant at the earliest opportunity.
A Financial Adviser that can only sell products from one company such as a high street bank.