A tactic intended to generate increased sales in a specified amount of time. The goal is usually a strong and rapid response from consumers.
Sales promotion refers to any activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telephone-selling, personal letters on other methods.
Usually includes a wide variety of supplemental sales-generating activities. Usually a two-level marketing effort directed at both “dealer†and “consumer†groups. Includes a wide variety of supplementary sales activities including personal selling, advertising, collateral printed materials, public relations, etc.
marketing efforts designed to generate immediate interest in purchasing a product or service, including coupons, sales, discounts, premiums, sweepstakes and contests.
an activity or material that acts as a direct inducement by offering added value to or incentive for the product to resellers, sales people or consumers (471, 538)
activities, materials, and techniques used to supplement traditional advertising, includes trade advertising, and in-store media.
promotion that supplements or coordinates advertising
an effort beyond your normal promotion or campaign, i
Incentives intended to encourage immediate sales of a products or services. The effects of promotion are characteristically short term and therefore sales promotion is a tactical marketing instrument.
Encompasses the paid marketing communication activities other than advertising, public relations, and personal selling that stimulate consumer purchases and dealer effectiveness.
Program designed to stimulate immediate action on the part of the consumer, generally by adding value to a purchase or action taken.
An incentive to encourage the sale of a product/service e.g. money off coupons, buy one, get one free.
Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities.
An activity or material that acts as a direct inducement by offering added value to or incentive for the product to resellers, salespeople or consumers. p. 466
A company-sponsored program that is designed to motivate new sales activity and to offer one or several incentives for sales production.
An activity or material that acts as a direct inducement and offers added value to or incentive to buy the product. p. 536
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales.
