Definitions for "Sales Promotion"
A tactic intended to generate increased sales in a specified amount of time. The goal is usually a strong and rapid response from consumers.
Sales promotion refers to any activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telephone-selling, personal letters on other methods.
Usually includes a wide variety of supplemental sales-generating activities. Usually a two-level marketing effort directed at both “dealer” and “consumer” groups. Includes a wide variety of supplementary sales activities including personal selling, advertising, collateral printed materials, public relations, etc.
Selling-chain Management SKIMS (Secretariat Knowledge Information Management System)
Methods used to generate sales, attract customers to the store, build loyalty, and promote goodwill.
A time-limited period when a product or group of products are given extra publicity and intense marketing