Definitions for "Promotional mix"
includes advertising, personal selling, sales promotions, and hypermedia (p. 265)
Marketing activities consisting of advertising, personal selling, publicity, public relations, and sales promotions.
all the elements that you blend to maximize communication with your target customer
The combination of promotional activities selected by a restaurant's manager to deliver the right message to the restaurant's target market.
A combination of the different types of promotion.
There are four main aspects of the Promotional Mix.