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Definitions for "Waste circulation"
Keywords:  prospects, audience, circulation, waterless, advertised
Related Terms: Advertising, Cross promotion, Advertisement, Advertising specialty, Classified advertising, Cooperative advertising, Image advertising, Advertisement, Promotion, Brochure, Outdoor advertising, Advertorial, Plug, Co-op advertising, Advertising campaign, Island position, Campaign, Billboard, Exposure, Makegood, Campaign, Institutional advertising, Clutter , Classified ads, Promotional mix, Advertiser, Media plan, Flyer, Sponsorships, Rate card, Infomercial, Mass marketing, Marketing communications, National advertising, Display advertising, Bill, Insertion order, Handbill, Direct response, Advertising allowance, Preferred position, Advertiser, Run of site, Target audience, Niche, Leave-behind, Sponsorship, Audience, Advertiser
Advertising in an area where the product being advertised cannot be purchased or found.
24.97.169.92
that portion of a publication's audience who are not legitimate prospects or in the target market for an advertiser's product; also refers to a publication's distribution into areas where the advertiser's product is not available. See waste audience.
promoprof.babson.edu
Readers of publications who are not prospects for an advertised product. Also, circulation in an area where the advertiser's product is not available.
fmi.org
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