Sponsorship is the process of integrating an Advertisers messages with Web content on an exclusive basis. Examples of this are transitions Ads with "brought to you by" messages, consistent co-branding of a section of content with the Advertiser's icon "sponsored by …".
Sponsorships are available on all section fronts (i.e. Main, Sports, Classified, etc.) Sponsorships are sold on a first-come, first served basis. Advertisers receive the entire inventory of impressions, with a guaranteed minimum number depending on the section.