Traditionally a rectangular, “small, graphics link placed on a Web page. The banner is linked to the advertiser's Web pages, so that ‘clicking on it' transports the browser into the advertiser's lair.” 38 The most traditional online advertising format. Please click here to view some of the new banner ad formats.
A very popular, but somewhat expensive method of promoting your website. They are the little rectangular graphics (40 x 440 is the standard size) that you see near the top or bottom of some popular web pages. When "clicked" by a visitor, they take you to another website. Although most places charge a premium for banner ads placed their websites, there are also a number of "banner exchanges" through which your website may be avertised in this manner for free. To locate these exchanges, go to any search engines / directory and intiate a search using "banner exchanges" as your keywords / phrase.
Banner ads are 468 by 60 pixel horizontal rectangles which can contain content specified by the advertiser. They are usually links to one or more pages of additional content for that advertiser. Banners are usually placed at the top of the page, just below page headers.