A record of the pages a user has requested whilst navigating through a Web site. The information can help an organisation to understand how visitors are using, their site and which pages are getting the most use.
A click stream is a recorded path of the pages a user requested in going through one or more Web sites. Click stream information can help Web site owners understand how visitors are using their site and which pages are getting the most use. It can help advertisers understand how users get to the client's pages, what pages they look at, and how they go about ordering a product.
Used to refer to the path that a user takes through a site. This includes the pages that were viewed and the order in which they were viewed in. Click streams can be built by analyzing a site's log files.
Refers to the path taken by a visitor in a Web site. The way it works it a visitor's journey through a Web site is somewhat similar to a person walking through a maze. At each intersection, the visitor makes a decision on where to go next. Each decision is represented by a click on a link. The link could be to a different part of the current page, to another page in the site or even to another site altogether. A visitor might also come upon an image or another file to download. This action is also represented by a click. This series of clicks represents that visitor's click stream. This information is usually stored by the Web server and is a potential goldmine of information for marketers. The proverbial "popcorn trails" left behind by site visitors can be analyzed to determine, among other things, the most (and least) popular destinations for users who enter through the home page or other pages, the parts of the site where visitors are most likely to exit, the time spent at each point in the path, and more. This information provides valuable insight into the effectiveness of marketing-driven site enhancements as well as the effectiveness of the site's layout.